best workshops for wedding professionals

The Importance of Vendor Referrals and Teamwork in the Wedding Industry

While there are many industries out there in which you can succeed by working in silos, the wedding industry typically isn't one of them. 

Whether you're just starting out as a new vendor, or you've been around the block or two and have several clients in your portfolio already, it's important that you know just how important teamwork is to growing a successful wedding business. 

Nicoel Aston + The Potted Pansy team

Expanding Your Community

When you begin to work with others in the wedding industry on a regular basis, your connections will grow. But what does this ultimately mean for you? 

Every wedding or event can be seen as an opportunity -- a chance to grow your personal friendships, your professional connections, and (if done well) your local community. When that happens, you are more likely to be seen as a great team player and someone other vendors want to work with regularly. 

Vendor Referrals

As you begin to build strong relationships with others in the wedding industry, you may find that others will be more likely to refer work to you in the long-run. Some may even decide to spotlight your business on their blog or social media handles, or consider adding you to a preferred vendor list for their clients!

It's also important that you begin to "give" and not always expect to receive referrals. Some great examples could be: 

  • When you receive an inquiry that doesn't quite fit your ideal clientele, but may fit someone else's that you know in the area

  • You're already booked for a day, but you want to help the couple who inquired find another top vendor to work with

  • You have either relocated or receive an inquiry for an area you don't offer services for

In these instances, you may want to provide a handful of other vendors that the couple can reach out to. When you do that, the couples inquiring will most likely see you as a helpful resource and other vendors will be more likely to refer to you when they are in the same scenarios. 

Nicole Aston + The Potted Pansy team

The Wedding Day

Probably one of the best parts about becoming more familiar with others in the wedding industry is that the event itself will be more likely to happen smoothly. 

When multiple vendors know each other well and can work together in ways that streamline the wedding day and keep the couple from getting stressed, everyone wins! And the newlyweds may also spread the word about how great the entire team was, which can further help grow your business over time. 

Entering the Industry

For those of you just starting out, one of the best things you can do to grow your business quickly is to partner with others who share the same values and ideal clients. Even if you aren't entirely sure what your niche is, defining what styles of weddings you love working with can be key to gaining your first few clients simply by connecting with others who work in those arenas. 

Love high-end events with lots of details? Dreaming of clients who are laid back and are drawn to a more boho style? Seek out connections with other wedding vendors who typically work with these types of clients!

The Potted Pansy + Nicole Aston team

Top 5 Reasons You Should Attend a Workshop in 2018

If you've been slowly growing your business recently, or have been in the wedding industry for a while but have started to feel static when it comes to being creative, it may be time to sign up for a workshop. Or maybe you're a beginner and need those skills to really get going!

Nearly every type of creative or wedding-focused business could benefit from attending a workshop this year and furthering their education, especially since trends and updates seem to happen so often these days

Whether you've thought about it before or not, take a look at some of these top reasons you should consider being a workshop-attendee in 2018: 

The Potted Pansy 1:1 Mentoring Session

1. Grow your techniques and learn new skills.

Are you still in the early stages of your business? Take a workshop to expand your techniques and skills!

Many of us start a business because it's something we enjoy or are good at. But that doesn't mean we know from the get-go everything there is to know about our industries.

Workshops are especially useful for those who are new to the business, since they can show you tools of the trade and teach you methods from professionals who have been doing it for years.

The Potted Pansy Mentoring

2. Continue your education.

They're also extremely useful for established professionals, by allowing them to test out new styles that can help them grow faster than they would have on their own!

Whether you're a wedding photographer, planner or a floral designer, ongoing education is an impactful way to grow your business faster and expand your horizons. 

Workshop The Potted Pansy

3. Re-light your creative flame.

Have you been feeling overworked, uninspired or just stuck in your usual go-to strategies for your work? Attend a workshop to renew your desire, your passion and rekindle the flames that were the reasons you started this career in the first place!

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4. Expand your network.

Workshops are the perfect opportunity to find your tribe, your flock, your squad -- whichever you want to call them! 

Connect with others across state boarders by traveling to one in a place you've never been but have always dreamed of visiting. Or stay local and build relationships with other vendors and creatives nearby!

Not only will you likely make long-lasting friendships, but you'll also likely find others who can be great referral partners for you. 

The Potted Pansy Workshops

5. Escape from the grind.

Maybe all you need is a break from the everyday habits and to-do lists. Or you want a way of de-stressing by getting away from a demanding atmosphere.

A workshop can be the perfect escape from the hard work, and give you a chance to be around whatever you love most, whether that be flowers, cameras and lenses, or art! 

The Potted Pansy + Local Roots

If you're thinking, hey, maybe I need to check out a workshop, click below! We'd love to have you!